Jovan Radomir
Jovan Radomir

Every region in Serbia is one - reportage

We asked Jovan Radomir which trip in Serbia left a special impression, as well as which destination in Serbia he would like to visit in the future.

– Which trip or attraction in Serbia left a special impression on you??

It is difficult to single out just one trip or attraction in Serbia. When coming from Sweden, I always prefer to stay in Belgrade for a few days before moving on. To be able to feel the rhythm of the city when I walk. And, of course, to eat something good, traditional, but also to drink a few drinks with old friends.

Recently, I did three reports for my Swedish television about a cruise on the Danube, and that’s why I would like to recommend Novi Sad as a kind of attraction on that European river. One of my recent reportages is dedicated to that beautiful city where everything can be found and learned, and numerous farms, vineyards of Sremski Karlovac and lungs of the region – Fruška gora, are very close.


– What is your next destination or attraction in Serbia that you want to visit and why??

I have visited almost all parts of Serbia, but I would like to try a good spa. I have not done that yet, and it would be a very interesting reportage for the Swedes – to combine a little work, pleasure and fun. Now I just need to choose a spa with a rich and interesting history. That shouldn’t be difficult, at least in Serbia.

Jovan Radomir is a Swedish presenter and producer of Serbian origin who has been part of the Swedish television station SVT for two and a half decades. In Belgrade in 2020 and 2022, he was one of the presenters of the Serbian Eurovision Song Contest. In Sweden, he hosts the magazine-type show “Good Evening”, which is one of the most watched shows of the last 25 years on the Swedish public service SVT1. In addition to his work as a presenter, Jovan has done music documentaries and interviews with the world’s biggest names such as Celine Dion, U2, Metallica, Iron Maiden, Beyoncé… He is also the author of two inspiring books about Serbian and Balkan cuisine. His works are a kind of collection of traditional culinary recipes, but also a travelogue and a postcard from the former Yugoslavia.

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