After the successful presentation of the “Visit-Serbia” platform at the Belgrade Tourism Fair, the company Visit Online and the destination partner Zlatibor Tourism Organization presented the implementation of an innovative technological solution for the online purchase of tickets in the destination Zlatibor on Wednesday, May 24, in the premises of the Innovation Business Center Zlatibor. Representatives of the company Visit Online LLC held a presentation on the possibilities and advantages of using the platform for representatives of the tourism industry.

In the year of celebrating the jubilee of 130 years of tourism, Zlatibor is setting new standards in the digitalization of the tourist offer by enabling the online purchase of tickets for tourist attractions at the destination. Visitors can digitally buy tickets for Zlatibor’s tourist attractions: Gold Gondola, as well as its innovative services: “Brunch in the Air” and “Romantic Journey”, tickets for Stopića Cave, Museum “Old Village” Sirogojno, “Adventure Park”, Waterfall in Gostilje, “El Paso City” and “Dino Park”. The platform also offers the possibility of buying a combined ticket called “4 Pearls of Zlatibor”. This digital tool allows users of the platform to make a choice more easily in the rich tourist offer of Zlatibor, and at the same time in a simple way perform an online transaction through a secure digital channel, simplify the visit and optimize time, quality and payment.

The Visit-Serbia digital platform enables innovative marketing of destinations and tourist attractions, online purchase of tickets for tourist attractions. Through an integral part of the platform, the portal, with a combination of information-blog-storytelling, brings the chosen destination closer to visitors, leading them on a short “visit” through original texts, authentic photos and exclusive VR video content, thus concretizing the current tourist offer of Serbia.

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